A Mobile-First Strategy Drives Better Employee Engagement

By: James O'Brien| - Leave a comment

When it comes to mitigating the high cost of employee disengagement, businesses that offer a mobile-first strategy are driving productivity and team loyalty, according to a new study.

According to Network World, a new Economist Intelligence Unit (EIU) report revealed employees who rank their companies among mobile-first pioneers are 16 percent more productive and 18 percent more creative. Other worker characteristics see improvements as well, such as employee satisfaction and loyalty, which increase 23 percent and 21 percent respectively compared to companies ranked low on the mobile-first spectrum.

Problems of a Disengaged Workforce

Workforce disengagement is a widespread concern, according to TalentCulture — it is cited as a top challenge 87 percent of organizations worldwide. Disinterested workers are not just a drain on morale, either. They can significantly affect a company’s bottom line. Columbus CEO Magazine reports that American businesses lose up to $550 billion a year to dissatisfied employees, caused by poor quality control, productivity, customer service and innovation gaps.

The results of the EIU report allude to strategies enterprises can take to stop the losses associated with a disengaged workforce. As Network World points out, a mobile-first strategy includes several key factors. Chief among these is bring-your-own-device (BYOD) movement that is now common in many companies. Some 75 percent of organizations have already implemented BYOD policies, according to Entrepreneur.

According to the EIU study, the following are other strategies workers say drive engagement and productivity:

  • Giving employees the ability to work remotely (49 percent);
  • Providing mobile access to business data (42 percent);
  • Implementing mobile collaborative tools (38 percent).

A Mobile-First Strategy Is Not Just for Millennials

The EIU study notes that while age demographics are often associated with employee satisfaction (or a lack thereof) related to technology, the findings showed that the engagement driven by mobility are not endemic to specific generations. The oldest age group in the study, 51 to 65, was just as likely as the youngest, 18 to 35, to agree that a mobile-first strategy drives productivity.

Instead, the key to the engagement data in the report was employee perception. Professionals across all age groups who perceive their companies as “early adopters” when it comes to mobile technology are the ones ranking highest in terms of productivity, creativity, satisfaction and loyalty. As such, organizations whose workers are disengaged may want to revisit their mobility strategies and explore ways to give employees the flexibility they clearly crave.

Topics: , ,


About The Author

James O'Brien

Freelance Writer

As a journalist and writer in the branded content space, James O'Brien covers business, technology, social media, marketing, film, food, wine, writing and news. The Nieman Journalism Lab has called his work in the custom content space "sponsored content done right." He has written for major regional newspapers, and he has managed and edited established, startup and turnaround newsrooms in varied markets, from community papers to major-city dailies. He consults for firms and businesses — startups to seasoned — on the creation of effective content strategies and the establishment of practical editorial calendars for enacting them. O'Brien holds a Ph.D. in Editorial Studies from the Editorial Institute at Boston University, where he researched and edited Bob Dylan's other-than-song writings. He is engaged in a bibliography for Oxford University Press, covering writings about filmmaker John Cassavetes. He is the author of "The Indie Writer's Survival Guide." His short stories and poetry are published in numerous journals and magazines.

Articles by James O'Brien
See All Posts